A 3-month group course for product-based biz owners who want to stop guessing + start running profitable ads—with expert support every step of the way.
You've got a proven product and you're ready to make Meta + Pinterest ads work for your product business.
BUT you're not ready for full blown 1:1 support.
You're in the right place if...
You've tried boosting posts + fiddling in Ads Manager but ended up lost AF
You want expert guidance, but 1:1 coaching isn't in the budget yet
You want to get started on Meta + Pinterest the right way
This is NOT another hands-off course with endless videos and zero support.
The Ads Accelerator is a high-touch, small group experience built for active implementation—with strategy, structure, and training wheels to help you launch ads with confidence and clarity.
It used to be easier to get web traffic + sales
In the good ol' days, you could rely on organic Instagram content to reach your current audience + get new eyeballs on your business.
But for the last several years, reaching your customers has become willy-nilly.
Getting NEW customers is so much harder. Most small product brands barely reach their current followers, let alone new people.
Only 10-20% of your followers see your organic content - and that's on a good day. And while Reels can reach some new eyeballs, it's largely unreliable and requires you to churn out new content for no guaranteed return.
It doesn't have to be that way.
I've seen over 100% growth every year in my product business from ads. I know what it takes to put your marketing on autopilot.
Most organic social media is NOT made to attract NEW customers
You've got to stop expecting your Instagram posts to attract new potential customers into your ecosystem.
The vast majority of organic social media channels (with the exception of Pinterest + TikTok) is designed to nurture your existing audience, NOT attract new customers.
And while we absolutely want to get repeat purchases, getting NEW customers is the lifeblood your business.
Paid ads are the most scalable strategy to attract new customers into your business without 24/7 hustle.
Most product businesses need VOLUME to hit sales goals
ads work in the background to get the sales you need without you working 24/7
Predictably get NEW customers every single day on autopilot
Easily retarget people in your ecosystem to boost conversions + sales volume
Boost the impact of ALL your other marketing systems
Sure, you can grow your product business without ads. But it requires a LOT more time + effort. Learning how to run profitable ads means putting the gasoline of your business - Attract marketing - on easy mode.
And yes, ads have changed since iOS 14, BUT done right, you can still create profitable campaigns.
The days of getting consistent, predictable sales + revenue for your products with ZERO marketing budget are long gone.
I Know 1:1 Coaching Isn't In The Budget For Many Small Businesses
While Fairy Ads Mother gets you 1:1 coaching and an ultra-personalized experience, I know that it's not feasible for everyone, especially when you also have to budget for ad spend.
The Ads Accelerator is designed to teach you the essential foundations to run profitable ads with high-touch support at a more accessible price tag.
I've worked hard to pack as much value as possible into this experience.
While other courses hand you a bunch of videos then disappear, I'm going to be all up in your business (in a good way).
We give you strategy, structure, and support—plus personal feedback.
This is not a buy-and-let-it-collect-dust kind of course: this is ads coaching with training wheels. Because we want you to learn with the support you need to ride solo with confidence.
No fluff, no ghosting, no passive learning. Just real strategy, small group accountability, and expert eyes on your work.
In 2015, I left corporate health administration because my chronic health conditions exploded from the stress of hating my job. In 2017, I launched Bright Body - my own product brand.
It took a while for me to find my stride, but I've had the biggest growth (100%+ year over year) since becoming a mom to twins in 2022, all while working less.
When I finally "saw the light" after getting off the revenue rollercoaster and started running on strategy, not vibes, I knew I wanted to help others do the same.
My health is stable, I get to enjoy my kids, and I'm getting ready to retire my husband from teaching by 2026.
Learning how to run profitable, high-performing ads was the KEY to getting here.
Now it's your turn.
The Ads Accelerator Experience
your roadmap for success
Module 0 🔎 Am I Ready For Ads? Checklist
⚡️ Complete your intake form
⚡️ Audit your marketing systems with our Am I Ready For Ads? Checklist
⚡️ Prioritize + implement website and email marketing optimizations to meet minimum readiness
⚡️ Identify your Marketing Mix 6Ps
⚡️ Map out your ideal customer journey and identify signs of symptom, problem, and solution awareness
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 1 👩🏻💻 Technical Setup + Foundational Principles
⚡️ Nail down your ad strategy by platform, collection/product, and objective
⚡️ Meta Business Manager technical setup: Meta Pixel, Conversions API and Shopify integration, creating custom and lookalike audiences
⚡️ Pinterest Business technical setup: Pinterest Tag, Verified Merchant, catalog + feed setup, creating custom and actalike audiences
⚡️ Learn the primary campaign types in Meta, how they work, and where to start
⚡️ Learn the primary campaign types in Pinterest, how they work, and where to start
⚡️ Establish your comprehensive ad strategy and primary ad channel
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 2 🚀 Turbo Testing
⚡️ Learn + practice the Hypema'am method for micro-testing creative elements
⚡️ Complete at least 3 rounds of testing with personalized feedback + suggestions
⚡️ Identify your scroll-stopping "winners" without the expensive guesswork
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 3 ✍🏼 Copywriting + Keyword Strategy
⚡️ Learn + practice the key principles of ad copywriting using your Turbo Testing "winners" as hooks
⚡️ Learn + practice Pinterest keyword research and SEO optimization for titles, captions, alt text, and targeting
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 4 📹 Creative That Clicks
⚡️ Learn + practice how to brainstorm, storyboard, and film visual creative
⚡️ Learn + practice creative planning for cold vs. warm audiences and ad campaign objectives
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 5 🛠️ Campaign Setup + Launch
⚡️ Learn + practice setting up your first campaigns and uploading ad creative in Meta and/or Pinterest per your strategy
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
Module 6 📈 Ad Analytics + Optimization
⚡️ Learn + practice managing, optimizing, scaling, and troubleshooting ad performance
⚡️ Learn + practice weekly + monthly maintenance tasks (including creative refreshes)
⚡️ Learn quarterly maintenance tasks
Implementation is key: get support with weekly meetings and 24/7 access to Ads Accelerator resources.
+ Support at Every Step
expert eyes + accountability buddies
1X Weekly Group Calls
Every week, hop on our LIVE group calls to talk through the latest module and get all your questions answered so you can implement with confidence.
Community Forum
Get access to Gabi AND support from your peers as you navigate the course and implementation in your own business.
24/7 resource library
Get 24/7 access to our extensive training library including videos, written resources, and more. You'll also have access to replays of all our live calls.
Level up with profitable ads
Get NEW customers on autopilot for predictable sales + growth
I bet you're GREAT at retaining customers, but you struggle to consistently get new ones without hustling 24/7. That's because product entrepreneurs tend to confuse Attract and Nurture marketing, and dramatically underestimate how much Attract marketing they need to do to hit their sales and revenue goals.
Get more out of ALL your marketing efforts
The beauty of high-performing paid ads is that they amplify the effectiveness of ALL your marketing through the power of retargeting. Imagine how it would feel knowing that you're ALWAYS getting in front of people in your ecosystem without showing up in the Instagram feed or stories.
Invest in your own skills
for lifetime ROI
Learning the art + science of profitable paid ads is a skill set that will pay off for years to come in your business and in your life because it means that you've optimized your entire marketing strategy and customer experience. Investing in these skills as a product CEO is invaluable for your long-term success.
Fairy Ads Mother is right for you if...
You're ready to learn + implement imperfectly
The Ads Accelerator works when you work it, so you've got to be ready to roll up your sleeves and get your hands dirty! Whether you think you can or you can't do it - you're right. You've got to be ready to step out of your comfort zone and into growth mode to get the most out of this experience.
You have a proven product + you're ready for more sales
You have proven demand for your product and have grossed at least $40K annually, and you're ready to take things to the next level without hustling. Your operations are tuned and you know how you can meet increased demand without running yourself into the ground.
You're tired of posting + wishing for sales and you want to make your marketing EASIER
I hear from product entrepreneurs all the time that marketing feels all over the place - it's a time issue but it can also be intimidating. Ads Accelerator is designed to give you a solid foundation for getting started with ads - no guesswork or wheel-spinning required.
You're ready to invest in ads because organic marketing ain't cutting it anymore
Notice how I said INVEST - because done right, ads will get you a return. One of the #1 ways ads are done wrong is by starting with too small of a budget. On Meta, your ad spend needs to start at least 50% of your average order value or $50/day - whichever is higher. On Pinterest, you can start around $30/day but you'll need to scale that to $50/day relatively quickly. I over-stand that ad spend feels scary (especially if this is your first time spending anything on marketing) but the Hypema'am way of systematically designing + running campaigns DOES WORK when you're ready to work it.
Ads Accelerator Small Group Coaching
3 Month Course
For product entrepreneurs ready to start ads the right way
Cohort size capped at 15
Personalized, high-touch experience for product-based businessesWeekly group calls with Gabi with Q&A and hot seat mini-workshops (90 mins)
$200 value eachCommunity platform access to Gabi with 48 business hour turnaround
$1000 value24/7 Ads Resource Library
$4000 valueFounding Member BONUS: Custom strategy map with Gabi's recommendations for your primary + secondary ad channels, campaign structure, and ad creative
$2000 value
$3200+ monthly value
$400 per month
What You'll Walk Away With
it works when you work it
By the end of the Ads Accelerator, you'll have...
Both Meta + Pinterest Ads Managers set up correctly - tech overwhelm, be gone
Skills to write scroll-stopping ad copy and create high-performing visuals
Campaigns live + running for both cold + warm audiences
A repeatable testing and optimization process that makes ads feel less risky and more aligned
The confidence to read your data, troubleshoot performance dips, and actually enjoy running ads
Foundational strategy + skills that set you up for ad success
BUT if you want:
Hands-on technical support
1:1 support + accountability through implementing the Am I Ready For Ads? Checklist
Custom, evolving, and integrated strategy across multiple platforms
Deep creative feedback and 1:1 support
Dedicated direct access to Gabi for individualized guidance and decision-making
Help scaling past $20-$30K/month in revenue
Then Fairy Ads Mother is the right fit for you.
FAQs
Is the Ads Accelerator only for women?
While I developed Hypema'am offerings with women, femmes, nonbinary-people, and anyone who identifies as a woman top of mind, we work with men, too. You just need to be ready + eager to learn from a strong woman 😅 who knows her sh*t.
What if I have a team member I'd like to join in on the training?
If you're looking to involve yourself and a team member in learning ads, Fairy Ads Mother is a better fit for your needs. At this time, the Ads Accelerator is only available as a one-person-per-business program.
How much time each week do I need to allocate for Ads Accelerator?
You'll need to allocate time for our weekly calls (90 minutes each - watch live or on playback), watching trainings, and implementing your new knowledge through your "homework" (1-2 hours).
The Ads Accelerator is designed as a 3-month intensive so you can learn ad fundamentals in a bite-sized chunk of time and go from zero to published campaigns within 2ish months, with 1 month left for learning how to maintain, optimize, scale, and troubleshoot.
Generally speaking, most people will need to carve out 4-8 hours per week to get the best results out of the Accelerator.
When are the weekly calls?
Weekly calls are held on Mondays at 1 PM ET. Within 48 business hours of signing your contract and paying your invoice, you will receive Google Calendar invitations to all the weekly calls for your cohort.
When do you start new cohorts?
We have new cohorts Q1, Q2, and Q3 every year.
Why not Q4? Because 1️⃣ that's the worst time to start running ads for product businesses - everything is more expensive, and 2️⃣ I leave Q4 open to offer intensive 1:1 support my Fairy Ads Mother clients as they prep and implement their holiday ad strategy.
Cohorts enroll and begin as follows:
⚡️ Q1 Cohort enrollment opens December 1st. Course begins the 1st Monday after New Year's Day.
⚡️ Q2 Cohort enrollment opens March 1st. Course begins the 1st Monday in April.
⚡️ Q3 Cohort enrollment opens June 1st. Course begins the 1st Monday in July.
Please note that cohort enrollment closes when all 15 slots are filled. If you're interested in joining but enrollment has not opened, you can sign up for our waitlist.
How big is each cohort?
Each cohort is capped at 15 students so that I can get well-acquainted with everyone's unique businesses and goals.
What if I'm not tech-savvy?
While being tech-savvy can give you a leg up when it comes to ads, it's not absolutely necessary. But what IS a prerequisite is a willingness to learn the tech.
Between our resource library, our community forum, and our group calls, you'll have support to get you over the tech learning curve.
Also, for what it's worth, if you think the Meta Business Suite and Ads Manager are NOT intuitive, you are not alone. I'm very tech-savvy but when I first started using those platforms I felt myself going a little cross-eyed. With the right support, you'll be just fine.
How much do I need to be prepared to spend in ads?
Generally speaking, your total ad spend (across all campaigns on the same platform) should START at either 50% of your average order value OR $50/day - whichever is higher.
No, you will not get good results if you "just start with $5/day." No, I am not paid by Meta or Pinterest to tell you that. This is years of experience in my own business and supporting other entrepreneurs talking.
I know this can feel very scary, especially in product businesses that are heavily reliant on cash flow or if you've never paid for marketing before. I HIGHLY recommend looking into Shopify Capital and/or PayPal Capital loans to help you get started with a modest ad budget.
Also, the #1 thing we do to make the budget easier and work ourselves up to your 1st campaign is start with Turbo Testing. Turbo Tests are cheap + short mini tests that we use to assess the efficacy of ad creative elements. You can expect to spend $20 to $80 on each round of testing - depending on your industry and brand positioning - and most people will need to do 3-5 rounds. With this method, by the time we get to your suite of evergreen campaigns, we know that we are already starting with winning creative.
What (and when) should I expect for ROI?
When we start our process with Turbo Tests, it's important to note that while they are an "expense" that doesn't directly show you ROI while they're running, they pay off 50X+ in that they help you dial in every element of your ad creative for cheap in a few hours vs. spending hundreds over several weeks.
When it comes to your evergreen campaigns, depending on your average item price, average order value, the quality of your ad creative, and the efficacy of your marketing systems + strategies as a whole, you can likely expect a Marketing Efficiency Ratio (blended ROI) of 3 to 5+ within 2-3 months. That means that ad spend will account for 20% to 33% of your gross revenue, but remember that your gross revenue will be increasing through the process of running ads.
Another important element for consider ROI is not just the ad spend to achieve one purchase, but your ad spend to get a purchase vs. your customer lifetime value. Depending on your business, your products, your marketing strategy, and your returning customer rate, ratio can have a wide range from as low as 1:3 to 1:10+.
What's your refund policy?
In short: we don't do refunds.
We want to make sure you are 100% sure about joining the Ads Accelerator, because we invest a lot into curating a highly valuable experience just for you.
From the moment you enroll, you get access to a detailed Resource Library (the same one our 1:1 Fairy Ads Mother clients get) which encompasses marketing expertise I've spent years developing.
You'll get a welcome questionnaire that we use to get to know you, your business, and your team on a deeeeep level. We keep tabs on your social media, newsletters, and any big shifts in your personal life (we really do care about you).
We celebrate every success and help pick you back up when you hit a roadblock.
If you're not sure about the Ads Accelerator, get a taste for our approach through our Turbo Test Toolkit and our Am I Ready For Ads? Checklist. You can also book a call with me (hey, it's Gabi) here.
