To run your marketing on autopilot + get NEW customers every day
To get the cheat codes for high-performing, profitable Meta ads
To break free of the content creation hamster wheel
If marketing doesn't make it into your week because you're so busy IN your business making products, learning profitable Meta ads will make your business 10X easier to run...
In the good ol' days, you could rely on organic Instagram content to reach your current audience + get new eyeballs on your business.
But for the last several years, reaching your customers has become willy-nilly.
Getting NEW customers is so much harder. Most small product brands barely reach their current followers, let alone new people.
Only 10-20% of your followers see your organic content. And while Reels can reach some new eyeballs, it's largely unreliable and requires you to churn out new content for no guaranteed return.
It doesn't have to be that way.
You've got to stop expecting your Instagram posts to attract new potential customers into your ecosystem.
The vast majority of organic social media channels (with the exception of TikTok, for now) is designed to nurture your existing audience, NOT attract new customers.
And while we absolutely want to get repeat purchases, getting NEW customers is the lifeblood your business. Why?
You can have a perfect engine: a website that converts, email marketing automations, newsletters, a beautiful Instagram feed, and a delightful customer experience.
But if you don't have gasoline - new potential customers - to put in that engine, you're not going anywhere.
Most product entrepreneurs overdo nurture marketing and neglect attract marketing. But there's no point in working tirelessly on your engine if you never put gasoline in it and fire it up.
And while there are 6 primary attract marketing strategies for product businesses, paid ads are the easiest to scale and run on easy mode.
If you want to have a purposeful, profitable brand that runs on low-maintenance mode, ads are non-negotiable.
Predictably get NEW customers every single day on autopilot
Easily retarget people in your ecosystem to boost conversions + sales volume
Boost the impact of ALL your other marketing systems
Sure, you can grow your product business without ads. But it requires a LOT more time + effort. Learning how to run profitable Meta ads means putting the gasoline of your business - Attract marketing - on easy mode.
And yes, Meta ads have changed since iOS 14, BUT it is still the best ads platform to start on: done right, you can create profitable campaigns with a reasonable investment that's less than what you'd spend on Google Ads.
The ad agencies that get real results cost at least $3K per month. That eats up ROI and makes ads a break-even proposition unless you're a BIG business.
They also expect you to have the rest of your marketing strategy running + converting perfectly before you get to them. And they charge a lot of $$$ if you need any support in implementing or polishing those systems.
There are cheaper agencies out there, but they just don't get good results. Their management fee + your ad spend is just wasted money which is especially painful for product businesses that rely so heavily on cash flow.
Plus, the cheaper agencies don't look at the rest of your marketing strategy and offering holistic recommendations to get you the most juice for the squeeze.
Learning how to run profitable ads - especially on Meta in the post iOS 14 landscape - is complex.
And there is a LOT of bad advice out there that's either severely outdated (please do NOT try a $5/day campaign) or just plain misleading (traffic campaigns are not going to get you conversions).
A successful Meta ad strategy involves a mix of art, science, and math, and requires a very specific skill set.
Hands-off mini courses without 1:1 individualized support are a recipe for disappointment and frustration. What happens when you have questions about your unique business? When you need to troubleshoot?
And while YouTube university feels appealing when budget is tight, but I can guarantee you will waste significant time and hundreds or thousands of ad spend trying to crack the code on your own (I know, because I did this myself).
In 2015, I left corporate health administration because my chronic health conditions exploded from the stress of hating my job. In 2017, I launched Bright Body - my own product brand.
It took a while for me to find my stride, but I've had the biggest growth (100%+ year over year) since becoming a mom to twins in 2022, all while working less.
When I finally "saw the light" after getting off the revenue rollercoaster and started running on strategy, not vibes, I knew I wanted to help others do the same.
My health is stable, I get to enjoy my kids, and I'm getting ready to retire my husband from teaching by 2026.
Learning how to run profitable, high-performing Meta Ads was the KEY to getting here.
Now it's your turn.
⚡️ Audit your marketing systems with our Am I Ready For Ads? Checklist
⚡️ Identify your Marketing Mix 6Ps
⚡️ Map out your ideal customer journey and identify signs of symptom, problem, and solution awareness
⚡️ Complete all technical setup for Meta Ads Manager
⚡️ Run your 1st three rounds of Turbo Testing to identify ad creative that resonates with your ideal customer
⚡️ Fill any gaps identified in your marketing system audit in order to meet minimum readiness
⚡️ Outline, create, and edit all ads for your first Evergreen Conversions Campaign
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Launch your 1st Evergreen Conversions Campaign
⚡️ Create all eligible custom and lookalike audiences in Ads Manager
⚡️ Run more rounds of Turbo Testing to identify more ad creative that resonates with your ideal customer
⚡️ Identify gaps from your marketing system audit in order to meet ideal readiness (e.g. advanced email automations, SEO, website CRO, product selection quizzes, etc.)
⚡️ Create monthly + weekly action plans to meet all items in the ideal readiness checklist
⚡️ Implement at least 1 strategy toward ideal readiness
⚡️ Complete Key Analytics training and begin tracking analytics
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Identify creative from your Evergreen Campaign that can be reused for retargeting audiences
⚡️ Identify gaps in your creative that retargeting audiences need to move them toward purchase
⚡️ Outline, create, and edit all ads for your first Evergreen Conversions Campaign (reusing Evergreen creative as appropriate)
⚡️ Launch your Warm Retargeting Campaign
⚡️ Scale your Evergreen Conversions Campaign
⚡️ Implement at least 1 strategy toward your ideal readiness, following your monthly + weekly action plans
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh
⚡️ Audit your production processes and create SOPs to prepare for continued increases in volume
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting Campaigns
⚡️ Implement at least 1 ideal readiness strategy, following your monthly + weekly action plans
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for both Evergreen + Retargeting Campaigns
⚡️ Complete quarterly ads maintenance + optimization SOP, especially pruning poor performers and saturated creative
⚡️ Audit your organic Instagram profile from a CRO perspective + identify areas for improvement
⚡️ Create monthly + weekly plans to meet all items in your organic optimizations list
⚡️ Implement at least 1 organic optimization strategy, following your monthly + weekly action plans
⚡️ Audit your fulfillment + shipping processes and create SOPs to prepare for continued increases in volume
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Identify best performing video creative from your Evergreen + Retargeting Campaigns that can be reused for retargeting audiences
⚡️ Launch your 1st Video Views Campaign
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting Campaigns
⚡️ Implement at least 1 ideal readiness strategy, following your monthly + weekly action plans
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for both Evergreen + Retargeting Campaigns
⚡️ Implement at least 1 organic optimization strategy, following your monthly + weekly action plans
⚡️ Audit your post-purchase customer experience and identify areas for improvement/upgrade
⚡️ Create monthly + weekly action plans to meet desired CX upgrades
⚡️ Implement at least 1 strategy toward CX upgrades
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views Campaigns
⚡️ Create more granular custom audiences now that your Pixel is more seasoned
⚡️ Identify gaps in your creative that hot retargeting audiences need to move them toward purchase
⚡️ Outline, create, and edit all ads for your first Hot Retargeting Campaign (especially using Catalog ads)
⚡️ Launch your Hot Retargeting Campaign
⚡️ Implement at least 1 ideal readiness strategy, following your monthly + weekly action plans
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views Campaigns
⚡️ Implement at least 1 organic optimization strategy, following your monthly + weekly action plans
⚡️ Implement at least 1 strategy toward CX upgrades, following your monthly + weekly action plans
⚡️ Begin creating your Master Marketing Calendar for Nurture Marketing + Invite Promotions using our template
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Finish implementing all ideal readiness strategies, following your monthly + weekly action plans
⚡️ Finish implementing all organic optimization strategies, following your monthly + weekly action plans
⚡️ Finish implementing all CX upgrades, following your monthly + weekly action plans
⚡️ Finish your Master Marketing Calendar for Nurture Marketing + Invite Promotions using our template
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views Campaigns
⚡️ Complete quarterly ads maintenance + optimization SOP, especially pruning poor performers and saturated creative
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Learn Lead Generation Campaign strategy and plan implementation ahead of 2-3 major promotions during the year
⚡️ Learn + implement advanced troubleshooting and campaign strategy
⚡️ Create Nurture Marketing + Invite Sales assets that correspond to your Master Calendar (e.g. newsletter templates, IG post templates, evergreen blog posts, etc.)
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Learn Sales Promotion Campaign strategy and plan implementation for 2-3 major promotions during the year
⚡️ Learn + implement advanced troubleshooting and campaign strategy
⚡️ Create Nurture Marketing + Invite Sales assets that correspond to your Master Calendar (e.g. newsletter templates, IG post templates, evergreen blog posts, etc.)
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete quarterly ads maintenance + optimization SOP, especially pruning poor performers and saturated creative
⚡️ Learn + implement advanced troubleshooting
⚡️ Create Nurture Marketing + Invite Sales assets that correspond to your Master Calendar (e.g. newsletter templates, IG post templates, evergreen blog posts, etc.)
⚡️ Create SOPs for editing ad creative + uploading into campaigns + tracking analytics so you can pass off to a team member
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Learn + implement advanced troubleshooting
⚡️ Create Nurture Marketing + Invite Sales assets that correspond to your Master Calendar (e.g. newsletter templates, IG post templates, evergreen blog posts, etc.)
⚡️ Train a team member on your ad-related SOPs
⚡️ Document your own SOPs for brainstorming creative, writing copy, and filming/creating so you can refer to this list for your monthlycreative refresh
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
⚡️ Maintain, optimize, and scale your Evergreen Conversions Campaign + Warm Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Complete monthly ads maintenance + optimization SOP, including monthly creative refresh for Evergreen + Retargeting + Video Views + Hot Retargeting Campaigns
⚡️ Learn + implement advanced troubleshooting
⚡️ Create Nurture Marketing + Invite Sales assets that correspond to your Master Calendar (e.g. newsletter templates, IG post templates, evergreen blog posts, etc.)
⚡️ Consider upgrading to the Kendall Shopify app for aggregated ad analytics + learn UTM tracking
⚡️ Identify other paid ad platforms to pursue next
⚡️ Wrap up and offboard
Implementation is key: get support with 1:1 meetings 2X per month and 24/7 access to Fairy Ads Mother resources.
This is a general framework applicable to most Fairy Ads Mother clients, but your experience is entirely customized to your unique business. We require a minimum 3 month commitment in order to get you the best possible results.
2X Monthly 1:1s with Gabi
Each month, get TWO 1:1 meetings with Gabi to touch base on your progress, address questions, concerns, or road blocks, and talk next steps.
Unlimited direct contacts
As you implement your plan, get direct access to Gabi with all your questions and hiccups + get a response within 48 business hours.
24/7 resource library
Get 24/7 access to our training library and find community among other Fairy Ads mentees through our community forum.
I bet you're GREAT at retaining customers, but you struggle to consistently get new ones without hustling 24/7. That's because product entrepreneurs tend to confuse Attract and Nurture marketing, and dramatically underestimate how much Attract marketing they need to do to hit their sales and revenue goals.
The beauty of high-performing paid ads is that they amplify the effectiveness of ALL your marketing through the power of retargeting. Imagine how it would feel knowing that you're ALWAYS getting in front of people in your ecosystem without showing up in the Instagram feed or stories.
Learning the art + science of profitable paid ads is a skill set that will pay off for years to come in your business and in your life because it means that you've optimized your entire marketing strategy and customer experience. Investing in these skills as a product CEO is invaluable for your long-term success.
You have a proven product
You have proven demand for your product and have grossed at least $40K annually, but you're ready to take things to the next level without hustling. Select service based businesses can be a fit for Fairy Ads Manager, but please schedule a call with Gabi to learn more.
Your operations are tuned + ready for an influx of sales
I can help you get sales + traffic, but if you don't have effective systems to make + fulfill your products, ads will only cause you more headache. There's nothing worse than a new customer having a sh*tty experience because your operations weren't ready for the increased volume. If you feel like you could benefit from ads but aren't quite ready for a big sales increase, check out our Conscious eCommerce Collective.
You feel all over the place with your marketing + you want to make it EASIER
Have trouble consistently blocking out time in your calendar for marketing activities but know it's important? I can help you bridge that gap. I hear from product entrepreneurs all the time that marketing feels so intimidating and time-consuming and they don't know where to start. Fairy Ads Mother is designed to give you clarity around ads but ALSO about your marketing system as a whole. No guesswork or wheel-spinning required.
You're ready to invest at least $50/day in ad spend
Notice how I said INVEST - because done right, ads will get you a return. One of the #1 ways ads are done wrong is by starting with too small of a budget. Your ad spend needs to be close to your average order value (and at least 2X your customer acquisition cost) to actually give you new sales on autopilot. I over-stand that ad spend feels scary (especially if this is your first time spending anything on marketing) but the Hypema'am way of systematically designing + running campaigns DOES WORK when you're ready to put in the investment of time, effort, and money.
Best for those with at least 6 months experience with ads
2X Monthly 1:1s with Gabi (60 mins)
$225 value each
Priority direct message access to Gabi with 48 business hour turnaround
$600 monthly value
24/7 Fairy Ads Mother Resource Library
$4000 value
Holistic Marketing Support for Ads AND Beyond
$1900+ monthly value
$750 per month
Best for those new to ads: offered in 3 month increments (6, 9, or 12 mo.)
2X Monthly 1:1s with Gabi (60 mins)
$225 value each
Priority direct message access to Gabi with 48 business hour turnaround
$600 monthly value
24/7 Fairy Ads Mother Resource Library
$4000 value
BONUS back pocket 1:1 for use within 1 year of the end of your contract
$300 value
Holistic Marketing Support for Ads AND Beyond
$2000+ monthly value
$650 per month
I get it, most other coaching and courses out there are much shorter.
But the truth is that it takes TIME to develop ads strategy, launch profitable ads, and learn how to maintain, optimize, and scale (especially when it comes to building your troubleshooting toolbox).
Ads are complex, and as you saw in our Fairy Ads Mother roadmap, we cover a LOT.
Rushing through it is a one-way ticket to overwhelm and overwhelm means you won't make any progress.
Another key factor? The amount of data - AKA level of "seasoning" - on your Meta Pixel.
When you first start out, your Pixel is like an unseasoned chicken breast. Sure, it has nutrients, but it doesn't do much for your taste buds.
The more you run ads + get web traffic, your Pixel gets "seasoned" with vital data that helps Meta spend your budget + deliver your ads for better + better results over time.
It takes at least 6 months of consistently running ads to get a properly "seasoned" Pixel that "tastes good" for optimal ad performance. But we can at least get you started on the right path with 3 months together.
The 3 month minimum commitment with Fairy Ads Mother is designed to make sure that the success of your ad campaigns is inevitable.
All Hypema'am offerings are made just for women, femmes, nonbinary-people, and anyone who identifies as a woman. We welcome all ages, races, ethnicities, disabilities, sexual orientations of women + femmes.
Why? This decision was made out of a desire to cultivate a community that is intentionally inclusive and safe for women.
The reality is that women - especially those at the intersection of other marginalized identities - are underrepresented in business in general and especially in entrepreneurship. Many of us have faced very real threats to our physical and emotional safety in other business and entrepreneurship spaces.
Here at Hypema'am we know that learning does not happen if you feel unsafe or unheard, so Fairy is for women + femmes only.
While all other Hypema'am offerings are tailored only for product entrepreneurs, I accept select service business owners as Fairy Ads Mother mentees.
If you're a service business entrepreneur interested in working with me, please book a call to discuss if we'd be the right fit!
To grant access and all supports for one additional team member to the Fairy Ads Mother training, we charge an additional $200 per month for all packages. Please note that this option is only available for 2 people within the same business and is not meant to be shared between 2 different businesses.
The beauty of Fairy Ads Mother is that your work here becomes your entire marketing to-do list. How? Because the success of your ads strategy is interdependent with ALL your marketing systems, and ultimately Fairy Ads Mother is about holistic marketing support.
Another important piece of info? I learned ads strategy while also implementing the 90 Day CEO Operating System in my own product business when I only had childcare for my then 1-year-old twins just 1X per week.
And now I'm growing + scaling Bright Body (including releasing new products + pitching for a multi-5-figure grant) while also creating Hypema'am from the ground up. I'm doing that with three half-days of preschool and one full day of a sitter. Yes, I sleep 8-9 hours a night. No, I'm not stressed, I'm pumped. Achieving this doesn't make me special or magical - it just speaks to the power of Hypema'am methodologies.
You'll be surprised what happens how many things change when you shift your marketing focus and start implementing high-performing ads.
As a Fairy Ads Mother mentee, you will get two one-on-one calls with me each month. We schedule them two weeks apart based on our mutual availability and they recur on the same schedule for the duration of your contract.
I work with no more than 10 Fairy Ads Mother mentees per month, and slots are available on a first-come, first-serve basis. Depending on the length of contracts for current mentees, I might not have an opening for several months. This is why it's best to get on my list ASAP if you're interested.
While being tech-savvy can give you a leg up when it comes to Meta ads, it's certainly not a prerequisite. Between our Resource Library, our 1:1 calls, and me walking you through each campaign setup, you'll have plenty of support to get you over the learning curve with the tech.
Also, for what it's worth, if you think the Meta Business Suite and Ads Manager are NOT intuitive, you are not alone. I'm very tech-savvy but when I first started using those platforms I felt myself going a little cross-eyed. With the right support, you'll be just fine, I promise.
To start off with Fairy Ads Mother, you need to be prepared to spend at least $50 per day across all your campaigns. This might be a higher figure if your average item price and average order value are higher than $60-$70.
I know this can feel very scary, especially in product businesses that are heavily reliant on cash flow.
The #1 thing we do to make the budget easier and work ourselves up to your 1st campaign is start with Turbo Testing. Turbo Tests are cheap + short mini tests that we use to assess the efficacy of ad creative elements. You can expect to spend $20 to $50 on each round of testing, and do anywhere from 3 to 9 rounds. With this method, by the time we get to your suite of evergreen campaigns, we know that we are already starting with winning creative.
When we start our process with Turbo Tests, it's important to note that while they are an "expense" that doesn't directly show you ROI while they're running, they pay off 50X+ in that they help you dial in every element of your ad creative in a few hours with less than $50 vs. spending hundreds over several weeks.
When it comes to your evergreen campaigns, depending on your average item price, average order value, the quality of your ad creative, and the efficacy of your marketing systems + strategies as a whole, you can likely expect a Marketing Efficiency Ratio (blended ROI) of 3 to 5+ within 2-3 months. That means that ad spend will account for 20% to 33% of your gross revenue, but remember that your overall gross revenue will be increasing through the process of running ads.
Another important element for consider ROI is not just the ad spend to achieve one purchase, but your ad spend to get a purchase vs. your customer lifetime value. Depending on your business, your products, your marketing strategy, and your returning customer rate, ratio can have a wide range from as low as 1:3 to 1:10+.
In short: we don't do refunds.
We want to make sure you are 100% sure about joining Fairy Ads Mother, because we invest a lot into curating a highly valuable experience just for you.
From the moment you enroll, you get access to a detailed Fairy Ads Mother Resource Library which encompasses marketing expertise I've spent years developing.
You'll get a welcome questionnaire that we use to get to know you, your business, and your team on a deeeeep level. We keep tabs on your social media, newsletters, and any big shifts in your personal life (we really do care about you).
We offer 1:1 feedback of course via written message, but more often than not I record Loom videos, all with advice tailored to YOU and exactly where you are right now.
We celebrate every success and help pick you back up when you hit a roadblock.
If you're not sure about Fairy Ads Mother, get a taste for our approach through our Turbo Test Toolkit and our Am I Ready For Ads? Checklist. You can also book a call with me (hey, it's Gabi) here.
I'd be happy to! Book a free 20-minute call with me here.