Meet Britt of Sun & Selene
Britt is the Founder & CEO of Sun & Selene, and she handcrafts stunning demi-fine and fine jewelry. She's had amazing growth since she launched, but in the last few years she hit a frustrating plateau.
Most of her sales came from the holiday season and in-person sales at her brick-and-mortar studio, but she was eager for revenue stability and growth without the hustle of in-person sales and post-holiday burnout.
She used to be able to get significant traffic + sales from Instagram, but reaching her audience was getting harder and harder (and more time consuming).
She had tried some DIY Instagram ads without any sales and knew SEO was important, but she wasn't sure how to put it all together to grow her business like she wanted.
That's where Hypema'am came in...
She's up 103% in under 5 months
Before I get to how we did it, I want to tell you the results we're seeing after just under 5 months working together (yes, it included her best-ever holiday season):
📈 103% increase in gross revenue
📈 Blended ROAS of 4+
📈 138% increase in conversion rate
📈 1020% increase in sales of her #1 bestseller
📈 317% increase in NEW customer acquisition
I've heard Britt say more than once, "I feel like I'm rebuilding the business the right way." And while this work isn't easy, it's worth it: she's feeling energized, inspired, and excited and she knows these results are just the beginning.
Here's what it took to get Britt there...
In a nutshell: we optimized her customer experience for conversions, prioritized social proof, leveraged automated email marketing, tested ad creative, and ran killer Meta ads. She already had a clear grasp on her ideal customer, beautiful photography, and a knack for creating engaging visuals. My role was helping her translate what makes her so good at selling in-person into online sales through dialed-in digital marketing and sales systems.
Meet Rachel of Whole Heart Space
ICYMI, through Fairy Ads Mother I do support select service-based business, and Rachel is one of those clients. She is the Founder & CEO of Whole Heart Space, an inclusive fitness studio just for pre and postnatal people in the Richmond, VA metro area.
Rachel had a successful first year in business but she was tired and had no idea how to grow the business without running herself into the ground. She knew she needed to find a way to systematize the process of getting new customers.
She had tried some DIY Instagram ads without much traction, and she had seen the ads I run for my own product brand so she reached out for advice.
Little did she know I was in the process of starting Hypema'am, and she became one of my first clients...
New clients + new members are up BIG TIME
Before I get to how we did it, I want to tell you the results we're seeing after 4 months working together:
📈 60% increase in new client intro packages
📈 125% increase in new members
📈 Blended ROAS of 9+
When we did a revenue and sales breakdown for her 2025 projections, Rachel realized that her goals are well within reach. She's told me time and again how much working with Hypema'am has shifted her perspective on running and scaling a small business, and how it's been refreshing to "break the rules" of what a fitness studio "should" look and feel like. And that is exactly why I love this sh*t.
Here's what it took to get Rachel there...
In a nutshell: we optimized her offers, systematized irresistible upsells, prioritized social proof, leveraged automated segmentation and email marketing, tested ad creative, and ran bangin' Meta ads that put her brand personality front and center. Despite not loving being in front of the camera, Rachel does an amazing job every month refreshing her creative and knowing how to speak to her ideal clients. My role was helping her automate new customer acquisition with less hustle and more strategy while optimizing conversions and increasing customer lifetime value.
Rachel graduated to Fairy Ads Mother: On Call, moving from biweekly calls to quarterly calls with ongoing asynchronous email support. My goal is to help my clients build their own strategy + marketing toolboxes so that they don't need me except for check-ins, troubleshooting, and loving kicks in the ass. The ROI on your own skillset is unbeatable.
