Featured Resource
Record Breaking Year 🚀 Challenge
Are you creating actionable plans or making wishes in your business?
It's time to systematically review your last year and make concrete plans to take your product business to the next level in 2025.
You'll end this 5-day challenge with a detailed, month by month plan to have a record breaking year in your product business - all without hustle, burnout, busywork, or BS.
Free Trainings
Customer Growth Engine 🏎
Can you predict your gross revenue within 10-20%? If not, the Customer Growth Engine is for you.
This training covers our 5-part, research-backed and battle-tested Customer Growth Engine framework adapted from my mentor, Racheal Cook, that makes it possible to run a purposeful, profitable product business on low-maintenance mode.
Product Business Growth Checklists ✅
Stuck in trial-and-error mode guessing what will grow your product business without hustle + burnout? Not anymore.
The Product Business Growth Checklists are designed just for women product entrepreneurs wanting a life-first business that runs on low-maintenance mode, and give you the blueprint for the next best thing to strategically + profitably grow your business.
Turbo Testing ⚡️
Toolkit
Want to be able to launch an evergreen campaign and KNOW for a fact that it will perform better than benchmarks? You'll love Hypema'am Turbo Testing.
If marketing + science had a baby, it would be Turbo Testing. It's a cheap, fast, industry-agnostic way to test your marketing and find what will convert your ideal customer.
Am I Ready For Ads? Checklist 📝
Ads turn up the volume on ALL your other marketing and sales systems; if there's static, ads will only make it worse. To get the best results from ads, you've got to clear the signal first.
Get clarity on the marketing systems + sales channel optimizations you need to make before being ready to run profitable, high-performing ads.
Key Analytics
Translator 📊
Know that analytics are important but have no idea what they mean, why they matter, and what to do to optimize them? You're in the right place.
The Key Analytics Translator demystifies the world of analytics so you're empowered to understand your metrics and make data-driven decisions, whether you're a "numbers person" or not.
Free Tools
Master Marketing
Calendar 📆
Sick of panic posting + running random flash sales to cover your bills at the end of the month? It doesn't have to be that way.
Everything is easier when you decide once on a strategic, repeatable content plan for your Nurture marketing + Invite promos. This training helps you identify content pillars and schedule promotional strategies that you can plug into a pre-built Canva template that becomes your brand's business calendar bible.
Coin 🪙
Calculator
Building a life-first business and setting goals for your growth depends on understanding your numbers inside and out!
Use this pre-built spreadsheet calculator to calculate your ideal take-home pay then reverse-engineer what that means for your business gross revenue, your product sales, and the audiences you'll need to build.
Let's demystify your finances - we'll handle the math, you just plug + play.
Pricing + Margin
Calculator 📦
Pricing is positioning, and your business success depends on it!
Not only does this tool help you set pricing based on cost of goods sold, labor, and the unique value of your product, but it also serves as a centralized database for your supplier data for easier ordering and cost monitoring.
Make sure you're protecting your profits for both retail/DTC and wholesale/B2B sales.
