Guessing (wrong) about what will grow your business is over. I've got the blueprint so you don't have to make the same mistakes I did.

It took me 5 years to hit my stride with my own small product business. I wasted so much time taking courses, reading blogs, listening to podcasts, and trying the next hack. I did all the pop-up markets, made all the Reels, and launched new products.

I used to be a one-woman show, down to production and fulfillment. I was running on ✨ vibes ✨ and all that made for inconsistent, okay-ish sales that depended entirely on my work hours.

Then I found out I was pregnant with twins, and I knew that I would never be able to run my business the same.

Hi, I'm Gabi, and I know what it takes to build, optimize, and scale a life-first, profitable product business, because I've done it myself.

I left corporate health administration because the stress of hating my job caused my chronic health conditions to explode. I hard pivoted to entrepreneurship and started my own brand - Bright Body - in 2017.

I wanted to use "cleaner" products for the sake of my health but couldn't find a brand that met my standards. While out on FMLA, I started learning about cosmetic formulation and the rest is history.

No matter your brand origin story, I'm pretty sure of two things:

1. You have a true passion for what you do. It takes real love and passion for what you do to decide to make it into a business.

2. You love the flexibility of entrepreneurship, despite its undeniable challenges. I'd bet you really enjoy having the freedom and autonomy to chart your own course.

While passion and being your own boss can start a business, it's NOT enough to make it profitable and keep it running.

I had decent-ish success with Bright Body in its first 5 years. But everything was on my shoulders.

And the moment I saw two little beans on an ultrasound screen — after 2+ years of infertility and recurrent loss — I knew that everything was about to change in a way I couldn't fully grasp.

The plan all along was to be a stay-at-home entrepreneur mom.

But how in the world could I keep my momentum + grow the brand with TWINS?!

I started by hiring help for production and fulfillment.

And I made the call to intentionally coast the first year of motherhood, then hit the ground running in year two.

Right before my boys' 1st birthday, I invested in learning + implementing the strategy, systems, and support to take Bright Body to the next level.

And now it runs like a well-oiled machine.

I can reliably predict my sales and profits, decision fatigue isn't a thing, and I actually get to enjoy my family.

In fact, it's steady and profitable enough that my husband, Jimmy, just left his 10-year teaching career to join me full-time across Bright Body and Hypema'am.

And when I stopped to appreciate how far I've come, I realized I felt called to help other people find the same success.

I'm so sick of seeing the "tips, tricks, and hacks" that keep people busy but not effective. I hate hustle culture and chasing the idea of "going viral" and "overnight success."

Because with the right support, you can build the business you want and deserve.