For ambitious, mission-driven women founders

Marketing that turns up your sales, not just your spend.

I'm Ready For Smarter Marketing
As seen on

The Hypema'am Method

Zoom out before you touch anything.

When the numbers get scary, most founders zoom in on one metric and start yanking levers. That's how a small problem gets expensive.

Choose your corner of the triangle.

Volume, profitability, cash flow: no ad platform gives you all three in equal measure.

For a product brand, cash flow is the corner that bites, because growth ties your money up in inventory at exactly the moment you're winning. We get clear on your goals before you spend a dime.

Pick your platforms on purpose.

Meta is the most popular ads platform. But popular and right-for-your-business-right-now are two different things.

Meta, Pinterest, and Google optimize on completely different timelines with wildly different budgets.

Almost all ad advice floating around is meant for a brand spending at least $1,000 per platform per day, and it doesn't work for small brands.

I'll help you decide where to plant your flag first, and where to go next: as an indie brand playing by a different rulebook.

Fix the leak before you turn on the gas.

Ads amplify what's already there. They will not fix a site that doesn't convert, an empty email flow, or inventory ordered on vibes. Period.

Spend enough to be a real player in the room.

Below a real floor, your ad set can't gather enough signal to optimize, and no creative on earth rescues it.

Make distinct ads, not more ads.

Most ads "gurus" will tell you the only way a small brand wins now is volume: more ads, more often, forever.

But here's what they leave out: Meta reads your ads and sorts them by idea. Five ads that say basically the same thing get filed as one idea, so they compete against each other.

Gone are the days where a good-looking ad made for good performance. Your ads have to be strategic AF - by themselves, and as a group - if you want them to work.

This is the part founders hate most, do last, and hand off worst. So my team handles it for you.

Be confident (and right) about your numbers.

I want you to be able to look at your account, tell me what's happening and why, and next steps to get more juice for the squeeze.

See What The Hypema'am Method Can Do

Here's what makes all of this different: I'm not a former agency or a corporate marketer who studied ads.

I'm a founder running my own ads right now.

I've spent nearly a decade building Bright Body - my own product brand - and I've run ads through every major shift in Meta's algorithm in the last 5 years.

I learned Pinterest and Google ads after mastering Meta.

My own money is on the line using the exact strategic frameworks that I teach. Every play I hand you has been stress-tested in the ads landscape right now.

The wrong read on the right data will cost you money (and time).

When your ads take a turn, you have to decode: is that a creative problem, an audience problem, a landing page problem, or just a slow Tuesday?

Agencies will steer you toward the interpretation that paints their work in the best light. I want you to know how to read, understand, and act on data — and know when your analytics are noise vs. signal.

My ultimate goal is to plop my marketing brain inside your business so that eventually I'm obsolete.

I want my clients to walk away fluent in their own strategy and marketing.

If they aren't, I haven't done my job.

Gabi Day, founder of Hypema'am

Let's Make Marketing Moves

Fairy Marketing Mother

My signature offer, and the deepest way we work together.

An ongoing partnership built to make you fluent in your own marketing — while the biggest lever in the account, your ad creative, stays with me and my team.

We build your ad strategy side by side. My team makes your creative. And you get a prioritized punchlist for your website and email, so your ads are pouring into a system that reliably converts into sales.

Best fit for brands doing ~$200K/year and ready to turn up the volume on what's working.

Learn More

Intensives, Builds, Audits + Tech

  • VIP Day intensives: get my eyes on your brand for 4 solid hours.
  • Ad account / website conversion rate optimization audits: learn what to fix first for better conversions and sales.
  • White-glove tech setup for Meta, Pinterest, and/or Google: get tracking done right.
  • Custom website + email flow builds for predictable acquisition + retention.
Learn More
Gabi Day, Hypema'am founder, smiling outdoors among garden greenery

My Story

I'm Gabi - a Latina twin mom based in Richmond, VA. I also happen to be a "clean" beauty founder + formulator, and a card-carrying skeptic of marketing bros.

I built Bright Body, and then Hypema'am, by being relentlessly curious + unapologetically myself.

I left a corporate job that was quite literally making me sick, and started Bright Body in 2017.

I grew it most after I had twins (nothing like surprise multiples to light a fire under your ass) because I figured out what matters and what doesn't with marketing.

I know exactly what it's like to pour time, money, and energy into marketing and just… pray.

But it doesn't have to be like that. The brands with staying power don't play it safe.

The brands with longevity (and profitability) lean all the way into what makes them uniquely magnetic.

Their founders stay in their zone of genius and find support for everything else. They learn to get out of their own way, break bad habits, and build better ones.

Helping founders do exactly that is my favorite thing, and it's exactly why I built Hypema'am.

Learn The Lore