Marketing that turns up your sales,
not just your spend
Hi, I'm Gabi Day, your personal Hypema'am.
I'm a marketing strategist for ambitious, mission-driven women founders.
I specialize in what actually decides whether you grow: conversions. Across your website, your email, and your ads.
Part agency, part coaching.
I run the strategy with you and make your ad creative for you, so you finally understand your marketing instead of handing it to a black box.
Hi 👋🏼 I'm Gabi
and my mission is to take the guesswork out of growing a purposeful, profitable business for women entrepreneurs.
You don’t need a fancy agency—or to drown in DIY.
You need expert guidance to build the right systems—and ads that amplify what’s already working.
Paid ads can transform your business. But they’re not magic.
They’ll only scale your growth if your marketing foundations are solid.
That’s where we come in: done-for-you support that’s strategic, sustainable, and built for low-maintenance growth.
AS SEEN ON
So, your ads aren't working?
Maybe you tried to DIY it and it fell flat.
Maybe you hired an agency and got a dashboard and a shrug.
Or maybe you're just not willing to set money on fire, so you've held off until you can do it right.
All smart instincts — and none of it means you're bad at this.
Here's what usually actually goes wrong:
The platform. Most people rush to throw something into Meta without asking whether Meta is even where their buyer is — or how that specific buyer actually decides to buy.
Sometimes it's the right call. Often it isn't, or it isn't first.
The ads themselves. They look cute — a graphic that could live in your newsletter, copy that could sit on an Instagram post — but that's not ad strategy.
Meta runs on a different engine now (Andromeda), and what it actually rewards has almost nothing to do with a polished post.
The system underneath. Ads don't create demand — they turn up the volume on everything else: your website, your email, your offers.
The best ad won't get sales if it points to a site that doesn't convert.
We work all three, in the right order: the right platform for your buyer, ads built for how it actually works today, and a system that's ready to convert. We get the house ready before we invite the guests.
How Hypema'am Is Different
Not a traditional agency. Not another course.
Traditional agencies run your ads behind a curtain and never teach you what's happening — so you stay dependent, and you still can't read your own numbers.
Courses hand you a login and wish you luck.
I do neither, on purpose.
We work on strategy, optimization, and scaling together — so you learn to zoom in on your data and zoom out on the whole picture, and you walk away fluent in your own marketing.
My team makes your ad creative for you — because under today's algorithm, the concept is the targeting.
Creative is the single highest-leverage thing in your account now, and it's far too important to leave to a rushed afternoon and a random lifestyle photo from 5 years ago.
Most ad "advice" is an ill-fitting hand-me-down from a massive brand
Most ad strategy floating around is based on what works for big brands with big catalogs and big pockets.
Trying to borrow the "popular" strategies doesn't work when you're spending less than $1000 per platform per day.
They assume a full-time team handling your creative.
They assume a 6-figure monthly budget.
They assume a deep catalog with thousands of SKUs or a "scalable offer" devoid of personal connection.
They assume that your ideal customers are equivalent to any Target shopper.
I stay obsessively current on ads best practices, but I translate them into to what actually works at your scale.
I stress-test every single theory on my own brand first before it ever becomes a client recommendation.
I never preach something I don't practice myself.
Why work with me?
I've been walking in your shoes.
I've spent eight years building and scaling Bright Body — my own self-funded product brand.
Every strategy I hand you, I've already paid to learn, with my own money, sweat, and tears.
My ear is to the ground on everything I'm teaching because I'm in the trenches right next to you.
I'll get you fluent in 3 platforms.
Most coaches are Meta-only. But it's not always the right move (or the first move).
Between Meta, Pinterest, and Google, I'll help you decide which platform to start on and which to layer in as you grow.
We'll look at your goals, your customers, your cash flow, and your capacity before we decide.
I'm your hypeman and your blinders.
Running a business is all freedom and no structure — a thousand shiny tactics, every "guru" in your ear, infinite ways to spend a Tuesday.
So I do two jobs at once: hype you up, and keep your blinders on. I cheer the moves that actually make money — and wave you off everything that just feels productive.
More money, no busywork.
My Story
I built this being unapologetically myself — and I'll help you do the same.
I left a corporate job that was making me sick, built something I actually believed in, and grew it most after I had twins, by working smarter rather than louder.
I know what it's like to pour money into marketing and pray. It doesn't have to feel like that.
The brands that win don't play it safe. They lean all the way into what makes them uniquely magnetic — and that's the work I love most: helping you stop sanding off the things that make you you.
Playing it safe with your positioning just leaves money on the table.
