For ambitious, mission-driven women founders

Marketing that turns up your sales, not just your spend.

I'm Ready For Smarter Marketing
As seen on

Hi, I'm Gabi Day, and I'm a marketing strategist for ambitious, mission-driven women founders.

I specialize in what actually decides growth: conversions. Across your website, your email, and your ads.

Part agency, part coaching.

Want a partner for the whole thing, or a fix for the one piece that's broken?

Either way, you'll leave understanding your own marketing — not nodding along to a dashboard you can't read.

The Hypema'am Method

Not a traditional agency. Not another course.

Because as the founder of an independent product brand myself, I know that real support for real growth has to look different than the usual suspects. Here's what ties everything I do together: I build it to convert — not just to look pretty.

A gorgeous website that doesn't sell and a "cute" ad that doesn't drive sales are the same mistake: wasted time, money, and effort.

Whether it's your ads, your website, or your email, real strategy goes way beyond pretty — and that's the part most people skip.

Your ads, your website, and your email are three interconnected panels in your marketing "control room": either they work together, or they sabotage each other. It's that simple.

Whether you need a Fairy Marketing Mother with eyes on your entire marketing system or focused support building out a specific piece, I bring the same holistic, conversion-first thinking.

Most importantly, I make it make sense — so you understand what's working and why.

You should never feel like you're handing off your marketing to a black box or translating advice from the big dogs to what'll actually work for your brand.

Let's Make Marketing Moves

Fairy Marketing Mother

My signature offer, and the deepest way we work together.

It's an ongoing partnership designed to make you fluent in your own marketing while leaving the biggest lever for optimization — ad creative — to me and my team.

We build your ad strategy side by side, my team makes your creative, and your whole conversion system gets dialed in — from website to email flows, we get all your marketing systems humming together as a cohesive unit.

This is the best fit for brands doing ~$200K/year and ready to turn up the volume on what's working.

Learn More

Intensives, Builds, Audits + Tech

  • VIP Day intensives: get my eyes on your brand for 4 solid hours.
  • Ad account / website conversion rate optimization audits: learn what to fix first for better conversions and sales.
  • White-glove tech setup for Meta, Pinterest, and/or Google: get tracking done right.
  • Custom website + email flow builds for acquisition + retention on autopilot.
Learn More
Gabi Day, Hypema'am founder, smiling outdoors among garden greenery

My Story

I'm Gabi — a Latina twin mom based in Richmond, VA. I also happen to be a "clean" beauty founder + formulator, and a card-carrying skeptic of marketing bros.

I built Bright Body, and then Hypema'am, by being relentlessly curious + unapologetically myself.

I left a corporate job that was quite literally making me sick, and started Bright Body in 2017.

I grew it most after I had twins (nothing like surprise multiples to light a fire under your ass) because I figured out what matters and what doesn't with marketing.

I know exactly what it's like to pour time, money, and energy into marketing and just… pray.

But it doesn't have to be like that. The brands with staying power don't play it safe.

The brands with longevity (and profitability) lean all the way into what makes them uniquely magnetic.

Their founders stay in their zone of genius and find support for everything else. They learn to get out of their own way, break bad habits, and build better ones.

Helping founders do exactly that is my favorite thing, and it's exactly why I built Hypema'am.

Learn The Lore

Hi 👋🏼 I'm Gabi

and my mission is to take the guesswork out of growing a purposeful, profitable business for women entrepreneurs.

You don’t need a fancy agency—or to drown in DIY.

You need expert guidance to build the right systems—and ads that amplify what’s already working.

Paid ads can transform your business. But they’re not magic.

They’ll only scale your growth if your marketing foundations are solid.

That’s where we come in: done-for-you support that’s strategic, sustainable, and built for low-maintenance growth.